Mktg 15

Mktg 15

1. Retailing: All the activities related to the sale of goods and services

2. Chain Stores: Stores owned and operated as a group

3. Franchise: The right to operate a business or to sell a product

4. Gross Margin: Amount of money after the CGS is subtracted

5. Department Store: A store housing several departments under one roof

6. Buyer:Selects merchandise for his or her department

7. Speciality store: Retail store specialising in a s given type of merch

8. Supermarket: A large, departmentalized, self service retailer

9. Drugstore: Retail store that stocks pharmacy-related products and services under one roof

10. Convienience store: A Miniature supermarket , carrying onlya limited line

11. Retailer that competes on the basis of low prices

12. Mass merchandising: Strategy that use moderate to low prices on large quantities of mercy

13. Supercenter: A retail store that combines groceries and general merchandise goods with a wide range of services

14. Category killers: Speciality discount stores that heavily dominate their narro merchandise

15. Off-price retailer: Retailer that sells at prices 25% or more below traditional departments

16. Factory Outlet: Off-price owned by a manufacturer

17. Automatic Vending: Use of machines to offer goods for sale

18. TeleMarketing: Use of telephone to sell directly to consumers

19. Franchisor: Originator of a trade name, product or methods of operation

20. Retailing mix: Combination of the sic P´s, Product, place, promotion, price, presentation and personnel

21. Product offering: Product mix offered to the consumer by the retailer

22. Destination stores: Stores that consumers purposely plan to visit

23. Atmosphere: Overall impression conveyed by a store´s physical layout

24. Franchise: An Individual or business that is granted the right to sell another party´s product