COMPETITIVE ADVANTAGE_1

COMPETITIVE ADVANTAGE_1

1. STRONG CUSTOMER LOYALTY

   • Buy often/high quantities
   • Can increase customers
   • Offer rewards
     • (Shoppers optimum)
   • Contracts
     • (phone)
     • (Software update)

2. DISTRIBUTION CHANNEL

   • Increases number of ways consumer can find a good/service
   • Faster product delivery
   • Larger demographics
   • Includes wholesalers, retailers, distributers, and the internet

3. HIGH QUALITY OF SERVICE

   • Ensures customer loyalty/returning customers
   • Increases competitiveness
   • Increases consistency

4. HIGH DEMAND

   • Maximize sales revenue
   • Sell off inventory quickly
   • Opportunity for lower prices
   • Can occur when limited substitutes are available (inelastic)
     • (cigarets)

5. PARTNERSHIPS WITH SUPPLIERS

   • Help build better products and services
   • Mutual cost reduction

6. HIGH MARKET SHARE

   • Increase scale of opperations
   • Appeal to larger demographics
   • Attract and build confidence in investors
   • Reliable reputation
     • Coca Cola has high market share
   • Opportunity for innovation
   • Can occur with monopolies

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