REASONS TO IMPLEMENT E-COMMERCE STRATEGY

REASONS TO IMPLEMENT E-COMMERCE STRATEGY

1. E-commerce is a global trend but many people still believe it is unsafe

   • Only 23% of medium enterprises in our country have implemented e-commerce.
   • There are many benefits in this wave of trade and we can not go back

2. The e-commerce is growing rapidly in Colombia

   • Opportunity to innovate and retain customers

3. El comportamiento de los consumidores se basan en la atracción de los "Likes"

   • The key is to offer excellent shopping experience to customers to make recommendations to others

4. PROMO = Sales increase

5. LOYALTY

   • The e-commerce will let you recognize each customer individually

6. Internet helps you measure everything about your customers

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