CUSTOMER DEVELOPMENT PROCESS

CUSTOMER DEVELOPMENT PROCESS

1. Business Model Canvas

   • Organize our thoughts on how will be our customers

2. 4 STEPS

   • Customer discovery
     • Hypotheses
     • Test the problem
     • Test the MVP
     • Verify your pivot
   • Customer validation
     • Get ready to sell
     • Develop positioning
     • Verify or repeat
   • Customer creation
     • Execution the idea proposed
   • Build the organizations

3. Founder

   • Can change the product, make pivots and hear customer feedback

4. Minimun Viable Product

   • 1. A raw product 2. Product good enough 3. Most viable product
     • Web Page, a wireframe, etc.

5. Pivot

   • Substantive change to one or more business model components

6. Total Available market

   • Which is your industry and how many competitors are in the business?