Research Process

Research Process

1. Research Issue

   • 1. understand whats changing
   • 2. Clarify the Issue
   • 3. Restate issue from Client perspective
   • 4. Discuss research issues
   • 5. Select Research issues

2. Research Design

   • Exploratory
     • Literature Review
     • IDI
     • Focus Groups
       • Play Groups
       • ONline Focus Groups
       • Twitter Focus Groups
       • interactive environments
     • projective Techniques
       • Word Association
       • Sentence Completion
       • Story Telling
     • Observation/ Ethnography
       • move in/ live-in
       • Camera Essays
       • event or location
       • Brand Insights
   • Descriptive
     • Questions to ask
       • Who
       • What
       • where
       • when
       • why
       • how
     • Dummy Table
     • longitudinal
     • Corss Sectional Surveys
     • Panels
       • Continuous
       • discontinuous
       • discontinuous Longitudinal

3. Data Collection Method

4. Data Collection Forms

5. Collect Data

6. Interpretation

7. Recommendations