Understanding Chinese Consumers

Understanding Chinese Consumers

1. The covid-19 impact

   • Pandemic has accelerated the shift toward a domestic consumption
     • Has created new segments of consumers, creating more e-commerce
       • Increasing competition, the comig of age of consumers,Structural reforms in land, labor and capital markets
       • The strengthenig of the private sector
         • Contributes 2/3 of China's economic growth and 90% of new jobs

2. Leadership perspectives

3. Digital strategies

   • Digital tools as applications change the consumer behavior
     • The country's mega platforms, have grown more relevant
       • e-commerce, social media, gaming, music and digitla payments
         • linking its future competitivensess with sustainability and resilience
           • "Martech" allows brands to maximize the basic endeavor at minimal cost

4. New pockets of growth