COMSUMER BEHAIVOR

COMSUMER BEHAIVOR

1. MARSHALLIAN ECONOMICS

   • If a product’s price is lower, the sales of that product will be higher.
   • there is a product and substitute of that product
   • the income of consumers is higher

2. Veblenian social phychological model

   • suggested that humans are social creatures
   • believed that people’s individual needs and desires are created and influenced by group membership.

3. Phychoanalytic theory

   • He believed that humans are not able to fully
   • marketing messages that contain an emotional appeal to consumers
   • external factors such as
     • age
     • income

4. Pavlovian theory

   • Three levels of consciousness
     • Conscious
     • Preconscious
     • Unconscious

Imagens e arquivos do mapa