Segmentations

Segmentations

1. Middle Class

   • Methods of Payments
     • Istallment
       • RM150/monthly
         • What are the rules with bank islam?
       • Rm90/99 Every 2 Weeks
         • Implement Rules and Regulations with TNB
   • Consumers Behaviour
     • How much savings?
       • Would they take the risk?
         • If we were them?
   • In 2019, the average monthly income in Malaysia is RM7,901. MEDIAN HOUSEHOLD INCOME: is the “middle” income number within a range of household incomes, arranged from low to high.
   • USM’s Lean said RM10,000 in an urban setting such as the Klang Valley and Penang would only provide a “standard living”, and not a luxurious one. She said an example of a typical family with four children’s expenses include: - House loan: RM3,000 Car loan: RM1,000 Four children: RM2,000 (RM500 each) Utilities: RM500-RM1,000 Insurance: RM1,000 Transportation: RM1,000 Food: RM1,500-RM2,000 Total = RM10,000 to RM11,000 “Your RM10,000 is not enough to cover, definitely not entertainment, or even holidays in Malaysia. “Gone are the days when anyone earning RM10,000 was considered rich,” she said.

2. Upper Class

   • Methods of payments
     • Cash
     • Installments
   • Consumers Behaviour
     • Do I Trust You?
       • Are you my fiends/relatives?
         • How long to make friends with them? to get their trust to invest more than RM15,000
         • How much money I need to invest to them to get their trust in return?
     • How Well is your brand?
       • How to make YOUR BRAND WELL KNOWN?
         • Adverts
           • What kind of ADVERTS?
           • Which Platform?