Basic concepts of consumer behavior

Basic concepts of consumer behavior

1. Costumer psicologycal

   • Motivation
   • Perception
   • Learning
   • Memory

2. Costumer characteristics

   • Cultural
   • Social
   • Personal

3. Marketing Stimuly

   • Products & Services
   • Price
   • Distrubution
   • Communications

4. Other stimuly

   • Economic
   • Technological
   • Political
   • Cultural

5. Decision process

   • Problem recognition
   • Information search
   • Evaluation
   • Purchase desicion
   • Post purchase

6. Purchase desicition

   • Product choice
   • Brand choice
   • Dealer choice
   • Purchase amount
   • Payment method