Buyer process

Buyer process

1. People buy to satisfy a desire, solve a problem or by impulse

   • There are different types of buyers therefore the buyer process adjustens. Ex. Producers, government agencies, institutions and costumers

2. 1. Recognition of a need

   • A problem exists
     • A salesperson can help in the find of this need

3. 2. Definition of the product type needed

   • Develop an approach to solve the problem

4. 3. Development of detailed specifications

   • Write and design specifications for the product needed to be created to solve the problem

5. 4. Search for qualified suppliers

   • Look for potential suppliers for the materials needed to create the product
     • Can be as simple as contacting or as extensive as analyze, pre-order, reviews, etc...

6. 5. Acquisition and analysis of proposals

   • Review of the proposals of potential suppliers
     • Powerpoints, pdf, slides, or reviews via online

7. 6. Evaluation of proposals and selection of a supplier

   • Customer evaluates the proposals made, then selects the best or preferred one
     • Negotiations about; price, delivery or features might occur

8. 7. Order placement and receipt

   • The order is placed with the supplier after changes. The supplier ships to the firm, firm inspects and pays.
     • Sales person must pay attention to paperwork and costumers requirements

9. 8. Evaluation of product performance

   • Product's performance is evaluated
     • Formal or informal assessment