Prototype

Prototype

1. A tangible answer to a theoretical question

   • Specific questions about an idea

2. Making of...

   • Create a model
   • Create a mock-up
   • Create a role-play
   • Structure
   • Create story
   • Advertisement

3. Get feedback

   • To see what people want
   • Consider the setting
   • Define what to test
   • Define Feedback activities
   • Honesty and openess
   • Stay neutral
   • Adapt
   • Multiple prototype

4. The first one is never the best

5. Prototyping a business model

   • IDEO.org partnered with Unilever, Water and Sanitation for the Urban Poor, and the Global Alliance for Improved Nutrition to design a scalable business in Kenya
     • selling water alongside hygiene and nutrition products in Nairobi.
       • In just a few days of prototyping, the team was able to iterate and improve upon the three core components of its business model and sell 520 liters of clean drinking water!
   • Example