GENERATION Z

GENERATION Z

1. TECHNOLOGY

   • Members of Generation Z have a device they interact with constantly so.
   • Stores need smartphone self-checkouts, interactive screens, and virtual try-ons.
   • They need free wi-fi in stores and charging stations.

2. HIGH EXPECTATIONS

   • If the in-store experience doesn't meet their expectations, they move on.
   • They want a store that embraces technology and makes products easy to try on, but they still want human interaction.
   • They have less patience and will instantly share a bad experience on social media.

3. INFLUENCERS

   • Gen Z post their thoughts and images on social media and want to connect directly with the brand.
   • There is a growing trend of videos being posted online and buyers showing off their items talking about it.
   • Brands should use this user-generated content if they want to build brand loyalty with Gen Z.