Mapa mental

Robo toy

Jack Dowd Inglês

Conteúdo do mapa

Robo toy

file formats
- Gif
  - advantages
    - bitmap file format
      - transparent backround
    - doesnt require additional software
  - disadvantages
    - 256 colours
      - will become pixalated
    - cant embed sound and video
- FLV
  - advantages
    - easily downloaded
    - small file size
      - viewed by 90 percent of web users
  - disadvantages
    - expensive
      - time consuming
    - not recognised by search spider engines
- SWF
  - disadvantages
    - compatibility
      - macromedia needed
        cant have transparent background
  - advantages
    - loads fast
    - vector based
    - 32 million colours
      - easy and smooth
visual style
- fun and playful
  - engaging
  - increase interest in the product and toy
    - increase sales
- colourful
  - make it more memorable
  - catch the attention of the viewer
animation
- frame by frame
- 10 to 15 seconds
  - 150mm x 100mm
- contents
  - chest glowing
  - parts being assembled
legal
- copyrighted images
  - pay fees when nessecary
  - give credit when needed
  - must use non copyrighted images
target audience
- price
  - toy is expensive
  - mid range to high income familys