The 4P’s Creativity Model and its Application in Different Fields

The 4P’s Creativity Model and its Application in Different Fields

1. Psychology of Creativity

   • general question
     • What is creativity?
     • what are the characteristics of the creative process?
   • general questions in context
     • specific scope
     • studies the characteristics in different domains
   • context-related questions
     • specific questions
       • encourage creativity in different environments.
   • solution-related questions
     • context-specific solutions
       • addresses
         • detailed problems

2. Product-related Approaches

   • Product-Centric Perspective
   • Criteria for creative products
   • Evaluation of Novelty and Utility
     • depends on the contexts
       • personal
       • social
       • cultural
       • historical
   • Objective and Subjective Measurements
   • Measuring tools
     • Creative Solutions Diagnostic Scale
     • Semantic Scale of Creative Products.
   • Consensus Assessment Technique (CAT)
   • Perspective Integration

3. Process-related Approaches

   • level I and II
     • underlying cognitive processes
       • for example
         • Geneplore model
   • level III and IV
     • creative problem solving in practice
       • for example
         • Osborn CPS model

4. Personality-related Approaches

   • intrinsic motivation
   • broad interests
   • independence of judgment

5. Press-related Approaches

   • Social influences
     • family upbringing
     • work environments
   • Creativity at the group level
   • Organizational creativity
   • Market and consumer preferences