OPEN INNOVATION

OPEN INNOVATION

1. Knowledge Management

   • "knowledge is basis for production service and information"
     • Steps
       • Acquisition of Information
       • Store & Organize
       • Make info. accessible
       • Utilization
     • SECI Model
       • Tatic
         • difficult to transfer
       • Explicit
         • easily accesses
       • Knowledge conversion
         • internalization
         • combination
         • externalization
         • socialization
     • Learning Organization
       • modifying its behavior
       • insights the business

2. Ignorance Management

   • "is never possible to know everything"
     • High complexity situation
     • Paradigms
       • realize you dont know
         • produce new knowledge

3. "valuables ideas can come from inside or outside"

   • Sharing knowledge
   • external
     • customer involviment
     • integration of suppliers
     • R&D outsourcing

4. Knowledge Flow

   • Inside-out
     • Expand market
     • Selling intelectual property
     • Modes
       • licensing-out
       • spinning out
       • sale of inovation projects
       • joint venture for commercialization
       • supply of services
   • Outside-in
     • Accelerate innovation
     • Enrich own knowledge
     • Modes
       • in-licensing
       • acquisitions
       • joint ventures
       • R&D contracts
       • research fundings
       • aliances

5. Dimension of the company

   • Inter Organizational network
     • external ideas
     • market internal ideas
   • Organizational structures
     • develop ideas
   • Evaluation Process
     • rewards
   • Knowledge Management
     • new innovation