Consumers do things

Consumers do things

1. Based on how they learn

2. Satisfaction

3. Benefits

4. Marketing Message

   • Commuicate the benefits
   • Awareness
     • Purchase
     • Consumers receive the message
     • leads
   • Reinforcement
     • Re Purchasing
       • Repeat Buying Behavior
         • Going back and repeat purchase
     • Red Zone
       • 80% of all purchases we make
       • Cheap