Odeon-UCI Cinemas: Problems with Hospitality

Odeon-UCI Cinemas: Problems with Hospitality

1. Employees

   • Salary: Minimum wage
   • Insufficient training
   • Lack performance incentives

2. Technology

   • Piracy
   • Online streaming (Netflix)
   • Youtube
   • Home media (DVDs)

3. Marketing

   • Little advertisement efforts

4. Customers

   • Contrasting customer expectations
   • Price-sensitive customers
   • Customers bringing their own food

5. Products & Services

   • Services
     • Insufficient services for disable
     • Premium services too similar to basic services
     • Limited customer services
     • Slow response to social media enquiries
   • Facilities
     • Limited food choices (especially healthy alternatives)
     • Inadequate personalisation
     • Seats
     • Minimal creature comforts
     • Minimal waiting facilities