E- Commerce in Usa

E- Commerce in Usa

1. Important Data

   • Cross-border
     • U.S. online consumers buy from
       • Reino Unido 49% China, 39% Canadá 34% Hong Kong 20% Australia 18%
     • U.S. online merchants sell to
       • China, 84% Reino Unido 70% Australia 69% Alemania 48% Canadá 33%
   • Importance of social media
     • The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013. That far outstrips the 16% growth on the total e-commerce market in the U.S.
   • Holiday peaks
     • In 2015, projected retail e-commerce revenue during the holiday season is $82.4 billion, a 14.4% increase on the previous year.
       • Revenue in billions of U.S. dollars
         • 46,63 2011 53,89 2012 62,11 2013 72,03 2014 82,4 2015
   • Most popular products online (in billions of U.S. dollars)
     • * Clothes and accessories (37,2)
     • Housewares and house furnishings (7,2)
     • Consumer appliances (6,7)
     • Consumer Electronics (23,5)
     • Multimedia (24)
   • Preferred payment methods in the U.S.
     • Credit Cards 40%
     • Debit Cards 29%
     • Alternative Payment Methods 18 %
     • Gift Cards 8 %
     • Store Cards 5 %
   • Market of pure players
     • The American e-commerce top 50 is dominated by Amazon, which generates $79.5 billion in revenue, and includes two more pure players, 23 physical retail chains, eight catalog sales companies and six brands.

2. Digits to consider

   • PAYMENTS OVERVIEW
     • Visa is the preferred credit card in the U.S with 51% of the market share.
     • Number of payments by alternative payment initiation methods in billions in 2012
       • - online bill payment 3.2 - secure online payment 1.8
       • - mobile wallet 0.3 - walk-in bill pay 0.3
       • - P2P and money transfer 0.2 - Private label ACH 0.1
   • PRODUCTS SPOTLIGHT
     • U.S Retail Ecommerce Sales by products category (in billions).
       • $66.4 computer and consumer electronics.
       • $27.2 books, music, video
       • $20.3 home furnishings and furniture
       • $31.6 auto and parts
       • $52.0 apparel and accessories
   • B2B SPENDING
     • 74% of B2B buyers research at least half of their business purchases online. 30% of B2B buyers make at least half their purchases online.
   • E-COMMERCE SPOTLIGHT
     • Ecommerce in the U.S continues to soar. Ecommerce sales $304.9 billion U.S Digital Shoppers (in millions)
   • DEMOGRAPHICS
     • The U.S is the largest consumer market in the world. Consumer spending in the U.S was $11,170 billion. 69% of Americans regularly buy products online. In the first quarter of 2015.

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