Hotel Strategy

Hotel Strategy

1. Values

   • Vision
     • Mission
       • Exceptional Quality Service
       • Exceeding Expectations
     • Being the first choice
     • Climate of enthusiasm
   • Investing
   • Take care of local communities
   • Integrity
   • Delivering stakeholder value

2. Operations

   • Key Resources
     • Infrastructure
     • Location
     • Staff
   • Key Activities
     • Training & Development
     • Efficiencies

3. Finance

   • Cost Structure
     • Upper Upscale
     • Labour and F&B costs (COGS)
     • Fixed vs. Variable costs
   • Revenue Streams
     • Rooms
     • F&B
     • Banquets
     • Parking
     • Spa
     • Miscellaneous

4. Marketing

   • Customer Segments
     • Business
     • Leisure
     • Corporate
   • Distribution and Sales Channels
     • Business promotions
     • Quota for OTA
     • External promoter
   • Communication
   • Customer Relationships
     • Loyalty Program
     • Guest satisfaction & feedback