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DESIGN TEAM
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DESIGN TEAM
Designer**
- Designing and developing products that will function properly, be easy to use and appeal to the intended target market.
- Communicates with other team members throughout the design and manufacture of a product.
- Designing and developing products that will function properly, be easy to use and appeal to the intended target market.
Engineer**
- Ensuring that electronic and mechanical parts will work and be reliable. Ensuring that the manufacture of a product will be possible and choosing appropriate materials to ensure reliability and durability.
- Communicating with designers regarding sizes of component parts, materials and manufacture.
- Ensuring that electronic and mechanical parts will work and be reliable. Ensuring that the manufacture of a product will be possible and choosing appropriate materials to ensure reliability and durability.
Manufacturer**
- Is responsible for the manufacture and assembly of products to the specification given by the designer and engineers. Will be consulted during the development stage to ensure that products can be manufactured and assembled easily. Responsible for sourcing and buying materials needed for manufacture of products.
Market Researcher**
- Responsible for researching and communicating information about the market and the user with the designer. Responsible for advertising and selling products prior to and after launch.
Accountant**
- Will run feasibility studies to check that a company will make money rather than lose it. Keeps track of debts and capital outlay of the company.
Marketing team**
- Promote the product in the market - posters, promotions, adverts, They deal with TV, radio, & magazine advertising, get celebrities to endorse a product, etc
Ergonomists
- Looks at the ergonomics of the product and figure out how it can be easier to use/more comfortable . Will give suggestions to the designer as well as facts relating to the human body and human behaviour
Retailers
- The people who sell the product Can aid the designer by telling him/her what the public want and when they want it. Retailers can identify trends in sales and target markets, i.e. who is buying what and when. Retailers are the first people to know what is selling well and what is not.
Consumers
- The people who buy and use the product . Can aid the designer by offering opinions and feedback on the product at various stages of the design process. Consumer demand: the consumers have either a need or a want to which the designer will try to respond.