Where good ideas come from

Where good ideas come from

1. Lean Startup

   • Test the value of product/service to customer
     • Justify time spend
     • Justify money spent
     • Cycle of experimentation
       • • Quickest, cheapest, easiest
       • Focus on problem to solve instead of "technology"

2. Tap Personal Experiences

   • Personal need or problem
   • Don't take everyday problems for granted

3. Future-Focused

4. Test Ideas

   • Stick to "lean" concept
   • Wizard of Oz Method
     • Pretend business is fully functional
   • Video Demo
   • A/B Testing
     • Find out most value-adding variation of product
   • Concierge MVP
     • Perform service yourself to gauge demand