Anna Valdez

Anna Valdez

1. Demographic/Geographic Information: Anna is a working girl of 28 who lives in a Mexican city. Like many of her peers has a high school education and her total household income places her in a middle class or lower middle (C, D +). Owns a smartphone, a computer and lives with her husband, with whom she is planning to have their first child. She does not yet owns a property but also has plans to ask for a mortgage in the near future.

2. Psicographic Information Anna enjoys taking care of her health. In her family there have been cases of cancer, diabetes and other diseases that she seeks to avoid. She belongs to a generation that gives importance to the immediacy, thus she has tried to moderately exercise throughout her life, even though she never entirely related exercise with an experience or emotion. She is also interested in taking an established order in her life. She carries an agenda and sees her friends regularly, like her husband.

3. Use Frequency Information: Usually she consumes basic goods that have already tried before and have demonstrated quality in daily use; however, she is fairly open to change related to entertainment or enjoying-life products. Uses and knows the technology, although she does not feel very close to it. Sports products only account for her as work clothes and she is not looking much for the aestheticism in her purchase.

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