BBC Three

BBC Three

1. Focuses on young audiences - aimed at 16-34 year olds

   • “The share of 18 to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today” (Smith, Anderson, and Posts, 2016)
     • Explains how the viewers are the same age as people who use online dating

2. ONLINE ONLY PLATFORM

   • Viewers can watch when it best suits them
     • More convenient/flexible
   • The IP address of the device used to stream BBC Three's content can be identified
     • Therefore they can easily see the location of where people are streaming from
   • BBC Three can gage their audiences' attention span by seeing how long people are watching for