interviewes

interviewes

1. STRUCTURED: interviewer is strict instructions on how to ask questions , its conducted in the same standardised way, word by word

   • PRACTICAL
     • don't need to really train the interviewers , straightforward and straight forward , much quicker than an unstructured interviews , easy to quantify
   • RESPONSE RATE
     • there's a better chance of obtaining representative data, there is a higher response rate , young and willmott were able to interview 987 people only 54 refused , its harder to turn someone down face to face , higher reponse rate increases the represenativness however it could produce unrepresentative data as well as the same kind of people will be the ones with time to participate

2. UNSTRUCTURED INTERVIEWS : guided conversation , there is complete freedom

   • RELIABILITY :
   • Flexibility
     • Interviewer is not restricted to what kind of questions they ask , they can ask what they are interested in and what they feel is relevant to the hypothesis
   • FEMINISTS CRITICS:
     • survey method treats women isolated and oppresses them as they have no power , unequal relationships between sexes
     • mirrors women's isolation in society
   • ADVANATGES
     • RAPPORT AND SENSITITY
       • Able to gain the pps trust by forming a relationship , encouraging the interviewee to be at ease and open up
       • example labov
     • CHECKING UNDERSTANDING
       • interviewer is able to explain to the pps what is being asked , and even ask follow up questions improving the validity of the data
   • DISADVANTAGES
     • PRACTICAL :
       • TIME AND SAMPLING SIZE: being in depth takes a lot of time therefore only a small amount of people can be interviewed creating smaller sample
       • TRAINING: interviewers need to be trained in order to know how to interact with pps , this can add cost
     • REPRESENTATIVENESS
       • the smaller number of pps involved means the sample is not representative
     • RELIABILTY
       • not reliable because they are not standardised each interview is unique and differs so it cant be replicated in exactly the same way
     • VALIDITY
       • these interview are generally producing valid data , however critics argue , the relationship can distort the information obtained

3. INFLEXABILITY

   • lacks validity cos it doesn't reflect the interviewers concerns and priorities , thereby losing valuable insight

4. SEMI STRUCTURED : lies in-between the two has the same set of questions but the interviewer can provide more information if needed

5. GROUP INTERVIEWS : with a dozen or so people being interviwed at the same time. Willis used group interviewsas a part of his research with the lads

   • RLIABILITY
     • Ensure that each interview is conducted in the same way so the interview can be repeated , they will get very similar results , they can then compare results - similarities and differences
   • VALIDITY
     • people may exaggerate and lie , giving false data . gender, ethnicity ,age and gender can effect the answers as the interviewee may want to impress
     • usually closed question so the pps is restricted to certain answers , if non suits the pps then the data collected will be invalid , they have very little freedom , interviewee may not understand the question but the interviewer usually has to move on .