consumer buyer behavior

consumer buyer behavior

1. attitude

   • a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

2. belief

   • a descriptive thought taht a person holds about something

3. bussines buyer behavior

   • the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others

4. consumer buyer behavior

   • the buying behavior of final consumers individuals and houeholds that buy goods and services for personal consumption

5. consumer market

   • all the individuals and households that buy or acquire goods and services for personal consumption

6. culture

   • the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
   • subculture
     • a group of people with shared alue system based on common life experiences and situations

7. groups

   • two or more people who interact to accomplish individual or mutual goals

8. learning

   • changes in an individual's behavior arising from experience

9. lifestyle

   • a person'spattern of living as expressed in his or her activities

10. motive

    • a need that is sufficiently pressing to direct the persons to seek satisfaction of the need

11. new product

    • business focus on designing new products and selling this products to customers

12. new task

    • a type of business purchase decision faced by buyers considering an important purchase but one the buyer has never or rarely made before and, consequently,will devote considerable time evaluating alternatives

13. opinion leaders

    • a person within a reference group who, because of special skills, knowledge, personallity, or other characteristics, exerts social influence on others

14. perception

    • the process by wich people select, organize and interpet information to form a meaningful pictureof the world