Consumer Buyer Behavior

Consumer Buyer Behavior

1. Cultural

   • Culture
     • Refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.
   • Subculture
     • A concept from the academic fields of sociology and cultural studies, is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles.
   • Social class
     • Is a large group of people who occupy a similar position in an economic system. There are several different dimensions of social class, including: Income, Wealth, Power, Occupation, Education, Race, Ethnicity.

2. Social

   • Reference group
     • Is a group to which an individual or another group is compared. Sociologists call any group that individuals use as a standard for evaluating themselves and their own behavior a reference group.
   • Family
     • Is a group of people affiliated either by consanguinity, affinity, or co-residence or some combination of these.
   • Roles and status
     • A person belongs to many groups-family, clubs, organizations, online communities. The person´s position in each group can be defined in terms of both role and status

3. Personal

   • Age and life cycle stage
     • People change the goods services they buy over their lifetimes. Tastes in food, clothes, furniture, and recreation are often age related. Buying is also shaped by the stage of the family life cycle- the stages through which families might pass as they mature over time
   • Occupation
     • A person´s occupation affects the goods and services bought. Blue collar workers tend to buy more rugged work clothes, whereas executives buy more business suits