Mapa mental
The customer journey
Conteúdo do mapa
The customer journey
Traditional purchase journey (Court et al, 2009)
New Purchase journey (Court et al, 2009)
Stages of the purchase journey
Touch Points (McNeal, 2013)
Role of product search (Stage 2 of purchase journey)
Marketing needs to focus on: -Customer targeting -Content relevancy -Personalisation
Technology affecting purchase journey
Engaging customers at each stage
Informações
- Descrição
- Mapa Mental sobre The customer journey, criado por annabarker1 em 31-05-2014.
- Criado por
- annabarker1
- Visualizações
- 15
- Avaliação