Android

Android

1. Android Benefits

   • Customization
     • Interface
     • Overall Experience
     • Get apps from anywhere
   • Large Screen

2. iOS Benefits

   • Simplicity
     • Consistent interface
     • User Friendly
   • Popular
   • Apps
   • OS Updates

3. Purchase Decision Factors

   • Price
   • Previous phone experience
   • Size of Screen
   • Simplicity
   • Brand Image

4. Perception of Android

   • A Smartphone
     • Galaxy
       • SI
       • SII
       • SIII
       • SIIII
     • Droid
   • Operating System
     • For Males
     • For Tech-Savy
   • Runs on many Smartphones
     • Multiple Price Points

5. Users

   • Males
     • 20-28 y/o
     • Tech-Savy
       • Engineers
   • Disposable Income