The Lean Startup: EXPERIMENT

The Lean Startup: EXPERIMENT

1. FROM ALCHEMY TO SCIENCE

   • Think Big, Start Small
     • more accurate data about customer demand
     • interact with real customers and learn about their needs.
     • surprises when customers behaved in unexpected ways
   • For Long-Term Change, Experiment Immediately
     • test hypotheses rigorously, immediately, and thoroughly.
     • experiments could begin immediately.
   • Break It Down
     • Experiments provide a more accurate results

2. AN EXPERIMENT IS A PRODUCT

   • an experiment is a first product
   • build a solution before confirming that customers have the problem

3. THE VILLAGE LAUNDRY SERVICE

   • How testing in different areas give diverse results
   • discovering new ways get to clients
   • New doubts that can be answered with more testing.

4. A LEAN STARTUP IN GOVERNMENT?

   • identify elements that are assumptions, not facts
   • Run experiments on limited ways, not massively.
   • Seek for cheaper solutions to test ideas