Mapa mental
Marketing creating
Conteúdo do mapa
Marketing creating
Disruptive Way
- Create new markets
- Products
- Services
- Displace traditional markets
- Superior tech over old tech
- Offer a breakthrough solution for an existing industry problem
- Easiest interactions
- Re-create markets
- Core business strike
- Disruptive creation
- Create new markets
Non - disruptive Way
- Identify and solve a brand-new problem or seize a brand-new opportunity
- Improve practices
- New markets inside traditional ones
- Get over boundaries
- New Markets - Creation
- Explore unexplored business
- Generated by the market on its own
- Identify and solve a brand-new problem or seize a brand-new opportunity
Mixed way
- Redefine and solve an existing industry problem
- Redefine problem focus
- Added Value
- Reach new customers
- Redefine traditional boundaries
- New opps
- Redefine and solve an existing industry problem
VALUE INNOVATION
- Play for win
- Make it simple
- commercial success