Online vs. Store Shopping

Online vs. Store Shopping

1. 90% of shoppers still prefer to shop instore

2. In store shopping

   • Pros
     • you can try it you before you buy it
     • you can speak to someone in person
     • you can take the item home after you buy it
     • a "mini vacation" experience shopping
   • cons
     • you have to drive to the store
     • you can spend more than you really intended
     • may not always have what you want

3. online shopping

   • pros
     • comparison shopping is easy
     • you don't need pit stops
     • you won't get as distracted
     • more convenient
   • cons
     • shipping can be expensive
     • options can be overwhelming
     • they have your email address and will send coupons and more tempting to keep buying things