Business-Level Strategy (Functional level)

Business-Level Strategy (Functional level)

1. Competitive advantage (Blue ocean)

   • Broad Lower costs
     • Make profits at price points that its rivals cannot profitably match
       • • Below Cost
   • Broad differentiation
     • Higher price for its offering
     • Superior value to generate growth in demand
       • Innovation
         • One plus
     • IKEA
   • Focus low cost
     • Certain segment or niche, and tries to be the low-cost player in that niche
   • Focus Differentiation
     • Offering to the needs of that particular segment through the addition of features and functions

2. who the company is going to serve

   • what needs or desires it is trying to satisfy
     • How it is going to satisfy those needs and desires
       • Segmentation
         • customers that have similar needs, desires, and demand characteristics

Imagens e arquivos do mapa

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• How is Walmart Making Money by Pricing Below Cost? (Incorporar)
• IKEA's Unique Supply Chain (Incorporar)