Getting Gamification Right: 22 best practices

Getting Gamification Right: 22 best practices

1. 1. THINK CAREFULLY ABOUT THE DESIRED OUTCOMES

   • STAKEHOLDERS WILL EVALUATE THEIR GAMIFICATION INITIATIVES
     • HOW MANY PEOPLE WILL BE ATTRACTED WITH THIS INITIATIVE?
       • MUST IT DEMONSTRATE MEASURABLE BUSINESS RESULTS?

2. 9. BUILD IN CONTINUOUS FEEDBACK

   • OFFERS PLAYERS TO MAKE USEFUL SUGGESTIONS FOR DEVELOPERS
   • ACCOMPLISHING A TASK WITH A COMPLETION INDICATOR

3. 2. TIED GAMIFICATION TO BUSINESS NEEDS

   • GAMIFICATION SHOULD BE TIED DIRECTLY TO BUSINESS NEEDS
     • INTRODUCING GAMES TO DRIVE POSITIVE CHANGE IN THE WORK PLACE
       • GAMIFICATION YIELDS VALUABLE DATA

4. 3. Understand the psychology

   • gamification is rooted in principles of cognitive psychology
     • gamification harnesses the power of spacing effects and testing effects

5. 4. Keep the game design simple

   • all the game mechanics must be simple
     • the score of winning should be transparent
       • ACTIONS LINKED TO AN OUTCOME
         • YOU HAVE TO MAKE SURE THE LEARNERS WILL KNOW WHAT TO DO
           • PREVIOUS TUTORIALS

6. 5. LEADERBOARDS PLAY AN IMPORTANT ROLE

   • COMPARING YOURSELF WITH THE REST OF PLAYERS
     • TO MADE PLAYERS RECOGNIZING THEIR ACHIEVEMENTS

7. 6. BEWARE OF LEADERBOARDS LIMITATIONS

   • LEADERBOARDS CAN BE DEMOTIVATING
     • NEW PLAYERS CAN BE INTIMIDATING
     • DEMORALIZED PLAYERS
       • BOTTOM OF LEADER BOARD

8. 7. PERMIT PERSONALIZATION

   • MANY EMPLOYEES LIKE TO PERSONALIZATE THEIR VIRTUAL PROFILES
     • PERMITTING LEARNERS TO CREATE THEIR OWN AVATAR
       • WILL ENGAGE USERS TO PERSONALIZE THEIR EXPERIENCES

9. 8. ENCOURAGE THE FREEDOM TO FAIL

   • ALLOWS A PLAYER TO CONTINUALLY REVIEW INFORMATION AND REINFORCE THEIR KNOWLEDGE

10. 10. ADD ELEMENTS TO DELIGHT OR SURPRISE USERS

    • THE GAME SOULD VARYING
      • LARGE, DIFFICULTY AND ALSO ADD REWARDS

11. 11. DISTINGUISH BETWEEN LEVELS AND BADGES

    • LEVELS DEFINE THE LEARNING JOURNEY
      • LINKING LEVELS TO SPECIFIC LEARNING OBJECTIVES

12. 12. CREATE AN INITIAL BUZZ

    • TO IMPROVE OR EXPAND THE PROGRAM
      • PROMOTE THE LAUNCH

13. 13. MONITOR THE SYSTEM FOR ABUSE

    • TO PREVENT WAYS TO CHEAT THE SYSTEM
      • USING BACK-END DASHBOARD

14. 14. EXTRINSIC VS INTRINSIC

    • EXTRINSIC REWARDS
      • CASH OR MERCHANDISE
    • INTRINSIC REWARDS
      • INTERNAL

15. 15. STROKES FOR FOLKS

    • CLASSIFIES GAMERS PERSONALITY
      • PERSONALIZE GAME DESIGN

16. 16. BE ON POINT WITH POINTS

    • POINTS FOR ACTIONS DONE

17. 17. GET SOCIAL

    • TO MOTIVATE USER INTERACT WITH OTHER PLAYERS
      • EXCHANGING EXPERIENCES

18. 18. Keep it fresh

    • UPDATE CONTENT FREQUENTLY
      • ADD EVENTS AND BADGES

19. 19. REQUIRE PARTICIPATION

    • MAKE INITIATIVES VOLUNTARY
      • NOT MANDATORY

20. 20. LEVERAGE THROUGHOUT THE EMPLOYEE LIFE CYCLE

    • RECRUITMENT TOOL
      • TO REINFORCE LEARNING AND PERFORMANCE
        • BEING VERSATILE AND EFFECTIVE

21. 21. USE IT AS A MANAGEMENT TOOL

    • IT DISPLAYS REAL TIME DATA THAT EMPLOYEES AND MANAGEMENT CAN HARNESS
      • GAMIFICATION OFFERS A NEW WAY OF MANAGING EMPLOYEES

22. 22. IT IS PART OF L&D TOOLKIT

    • ORGANIZATION TO HAVE SUCCESS
      • IS VERY COMPLEX
        • NOT GAMIFY EVERYTHING