Good will

Good will

1. Goodwill is the ability of an individual to adopt good principles and their actions consistent with morality. In companies, having principles and goodwill policies, allows them not to be part of unfair competition. Perform honest practices and / or goodwill, create a pleasant environment.

   • Intangible assets refer to assets and rights that are not physical or tangible as such. These are goods such as registered trademarks, permits, patents, transfer rights, goodwill or research expenses.
     • When Proctor and Gamble dollars,purchased Gillette in 63 billion thedollars 2005, the intangible assets were valued in 55 billion milliondollars, of which 35 billion corresponded to goodwill " representing 63.6 % of the intangible value. Hence, there attractintangible goodwill assets and thewas an overestimation of the an underestimation of the identified intangible assets.
     • Google bought YouTube for 1.2 billion dollars, digital that reached the holders of the stock market of the brand. Of the intangible assets and of 834% to success examples of YouTube is due to the total purchase, only 200 million were attributed to the identified goodwill. It is known that the experience of the brand to attract subscribers and, therefore, the valuation made for the brand is extremely low.
     • Animation studio The intangible brand Walt Disney paid $ 7.5 billion for digital assets of Pixar, brands and trade names were valued at only 200 billion dollars, while Ointangible assets of goodwill were they valued in 5,6 billion dollars of overestimation of the jungle of identified intangible assets. This is another example of the assets and underestimation of the subscribers,