Planimetry

Planimetry

1. When large supermarkets, hypermarkets or shopping centers decide to facilitate the display of their products and improve their image, they create very detailed plans to attract more customers.

   • What is planimetry?
     • Planimetry is an instrument for measuring flat surfaces that is used to plan physical areas because 3D spaces can be represented in 2D maps. The planogram is a tool used for planimetric purposes.
       • Traffic flow
         • This factor refers to the tracking of the customer through the store. To analyze if it has provided comfort, security and enough space to move comfortably.
           • Circuit or track layout
             • The design of loops or race tracks is useful for discount or departmental stores. They allow buyers to walk and explore merchandise while following a perimeter traffic corridor.
               • Advantage
                 • This design facilitates impulse purchase. Fashion merchandise is prominently displayed in these main aisles.
               • Disadvantages
                 • This design is expensive to design, build and maintain.
           • Free flow design
             • Its purpose is to differentiate merchandise items, product categories and departments. This is used in specialized stores.
               • Advantage
                 • ºMotivate buyers to spend more time in the store and explore the merchandise. ºGenerates sales and profits through impulse purchases.
               • Disadvantages
                 • ºThe space store has an inefficient use. ºThe traffic flow is not uniform and the customers' buying patterns may not be predictable.
           • Grid layout
             • It consists of a linear shelving system where the accessories can be placed vertically or horizontally to create aisles through the store.
               • Advantage
                 • ºIt allows a better visibility of the merchandise. ºDesign and cost are efficient. ºIt is efficient, convenient and strategic.
                   • Disadvantages
                     • ºThe linear pattern is repetitive and creates a monotonous environment. ºThe primary corridors are more exposed than the secondary ones.
       • Floor Space
         • This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes.
       • Product Placement
         • This variable refers to the commitment with manufacturer, regarding sales figures for individual product, promotions and seasonal considerations.