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How to generate ideas

1. To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination. Albert Einstein

2. Brainstorming

3. Guidelines for brainstorming

   • Suspend judgement
   • Welcome free-wheeling
   • Strive fro quantity
   • Combine and improve
   • Do not edit

4. How to run a brainstorming sesion

   • Define the problem
   • Help people to understand the problem
   • Clarify the aim in a succinct sentence
   • Have a brief warm-up session
   • Brainstorm 70 ideas in 20 minutes
   • Establish criteria for selecting the feasible ideas
   • Reverse brainstorm