Mapa mental

SHIFT

Henry Raukko TAMK English Inglês

Conteúdo do mapa

SHIFT

Using the SHIFT framework
- Clarify the context
- Identify the target segment
- Detrmine the details
- Select and apply the tools
- Test your strategy
- Implement and evalate the results
Individual self
- Personal norms
- Positivity of the self concept
- Make it easy
- Incentives
- Self-efficacy
- Individual differences
Tangibility
- Future benefits
- Local impacts
- Concrete communications
- Desire for intangibles
Feelings and cognition
- Feelings
  - Pride
  - Hope
  - Guilt
  - Fear
- Cognition
  - Information overload
Habit formation
- Breaking bad habits
  - Discontinuity
  - Penalties
- Fostering good habits
  - Make it easy
  - Incentives
  - Penalties
  - Feedback
·
- Social norms
- Social desirability
- Social in-group memberships

Descrição: TAMK English Mapa Mental sobre SHIFT, criado por Henry Raukko em 04-04-2019.
Criado por: Henry Raukko
Visualizações: 1
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