Gamification 101: An introduction to Game Dynamics

Gamification 101: An introduction to Game Dynamics

1. The building blocks of gamification

   • Motivate behaviors
     • By game dynamics
       • Reward
       • Status
       • Altruism
       • Competition
       • Achievements
   • Satisfy desires
     • by game mechanics
       • Points
       • Levels
       • Challenges
       • Leaderboard
       • Virtual goods

2. Business value

   • Engaging people by participation
     • Tracking statistics drives participation
     • Participation drives business value
   • Business oportunities
     • Fan clubs
     • Loyalty
     • Building and promoting your brand
     • Generate a community

3. What is gamification?

   • It is the process of integration
     • Game dynamics
     • Game mechanics
   • Purpose
     • Change, promote and drive people behavior
       • Promote participation
       • Drive engagement
     • Build a lasting company-audience relationship

4. Gamification lead drivers

   • Nitro
     • Allows you track and reward participation
       • by adding game mechanics into your websites
         • Expert program design service
     • Advanced analytics services
   • Bunchball
     • Leading provider of gamification solutions
     • Proven gamification platform