Mapa mental
The purchase decision process consumer
Conteúdo do mapa
The purchase decision process consumer
Process
- 1. Recognition of need
- Consumer
- Action
- Need
- Desire
- Action
- Consumer
- 2. Identification of alternatives
- Consumer
- Identifies and gather information
- Alternatives
- Products
- Brands
- Alternatives
- Identifies and gather information
- Search of alternatives influence
- Amount of information
- Experiences
- Sources
- Consumer confidence
- Expected value of additional information
- Amount of information
- Consumer
- 3. Evaluation of alternatives
- Consumer
- Pros and Cons
- Identified alternatives
- Pros and Cons
- Consumer
- 4. Decisions
- Consumer
- Decides
- Buy
- Not buy
- Makes other decisions related to the purchase
- Reasons of preference buy
- Location
- Speed of service
- Accesibility
- Services offered
- Merchandise Assortment
- Agglomeration
- Prices
- Sales staff
- Store appearance
- Mixing of buyers
- Reasons of preference buy
- Decides
- Consumer
- 5. Post-bought behavior
- Consumer
- Make sure that the choice they made
- Correct
- Make sure that the choice they made
- Post-purchase cognitive dossonance
- Anxiety caused by
- Difficulty of choosing
- From desirable alternatives
- Difficulty of choosing
- Anxiety caused by
- Consumer
- Variations
- Consumer
- Can exit the process
- The need decreses
- No satisfactory alternatives available
- Can exit the process
- Stages
- Different duration
- Intermingled
- Overlooked
- Different duration
- Consumer
- Making different purchasing decisions
- Result of one
- Affect the others
- Result of one
- Making different purchasing decisions
- Consumer
- Significant factor
- Level of Participation
- Consumer decides to
- Collect and evaluate the information
- High Participation
- Tends to be high on the next situations
- Lacks of information
- Alternatives to satify the needs
- Sum of money too large
- Product
- Considerable social importance
- Potencial to provide significant benefits
- Lacks of information
- Tends to be high on the next situations
- High Participation
- Collect and evaluate the information
- Products of low prices
- Low Participation
- Tends to be low
- Purchases
- Supermarket
- Hardware stores
- Purchases
- Tends to be low
- Low Participation
- Two important marketing issues
- Loyalty
- Consumer
- Sufficiently satisfied with a particular brand
- Without considering other alternatives
- Sufficiently satisfied with a particular brand
- Consumer
- Buying momentum
- Buying without planning
- Loyalty
- Consumer decides to
- Level of Participation
- 1. Recognition of need
Information and purchasing decisions
- Two sources
- Social environment
- Family
- Acquaintanses
- Friends
- Verbal communication
- Commercial environment
- Marketing organizations and individuals trying to communicate with consumers
- Manufacters
- Retailers
- Advertisers
- Sellers
- Advertising
- Marketing organizations and individuals trying to communicate with consumers
- Social environment
- Two sources
Social influences
- Culture
- Subculture
- Social classes
- Reference groups
- Families
Psychological factors
- Motivation
- Perception
- Learning
- Personality
- Attitude
Situational influences
- Size of time
- Season, day or time influence shopping
- Past and present events
- Time to make the purchase and consume the product
- Size of time
Informações
- Descrição
- Mapa Mental sobre The purchase decision process consumer, criado por Hannia Treviño em 16-09-2019.
- Criado por
- Hannia Treviño
- Visualizações
- 1
- Avaliação