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1. 1. MOVEMENT

   • The path the viewer’s eye takes while reading a photograph.
     • Jagged = Excitement
       • Curved = Slow down the attention of audience
         • Red > other color = eye catching

2. 2. UNITY

   • The balance between each element in a photo

3. 3. CONTRAST

   • Opposing elements in a photo
     • Warm VS Dark
       • Black VS white

4. 4. EMPHASIS

   • The focal centre of interest in a photo
     • With proper utilization of colour, space, texture

5. 5. PATTERN

   • Repetition of element in a photo
     • Enhance the photo - human seeks pattern

6. 6. RHYTHMS / COMPOSITION

   • Imagine musical notation
     • recurring or organized/disorganized distribution of visual elements throughout an image.

7. 7. BALANCE

   • Asymmetry: textured vs smooth, black vs white, matte vs glossy
   • Symmetry: same subject matter, like a mirror image.
   • Radial symmetry: Element spaced equally around a central point