External Analysis

External Analysis

1. MACRO ENVIROMENT

   • PESTEL
     • Determinate for:
       • Political
         • ·Influence of the government (government policy, political (IN)stability, corruption, foreign trade, tax policies)
       • Economic
         • ·Economic growth. ·exchange rate. ·inflation rates, interest rates, disposable income of consumers, unemployment rates.
       • Social
         • Population growth rate, age distribution, incomee levels, careers, health, lifestyle
       • Technological
         • Technological incentives, automation, level of innovation, R&D activity
       • Enviromental
         • Weather, climate, climate change....
       • Legal
         • Discrimination laws, antitrust laws, employment laws, consumer protection laws

2. TASK ENVIROMENT

   • PORTER (Evaluate riot cases if probability in an industry)
     • FORCES
       • RIVALRY AMONG EXISTING COMPETITORS
         • number of competitors, size of competitors, product differentiation....
           • Is high when:
             • Many competitors, similar in size and powers, slow industry growth, not much differentiation,high exit barriers.
       • THREAT OF NEW ENTRANTS
         • prices, costs, investments
           • DETERMINATE:
             • consumer of scale, costumers loyalty, capital requirements, cumulative experience, government polices, access to distribution channel
       • THREAT OF SUBTITLES
         • Substitutive, product, fulfilled the same need.
       • BARGAINING POWER OF SUPLIES
         • DETERMINATE:
           • Number of suppliers, costs available subtitles, straight of distribution.
       • BARGAINING POWER OF BUYERS
         • DETERMINATE
           • Loyaly progress, product differentiation