INTERNATIONAL MARKETING

INTERNATIONAL MARKETING

1. Marketing is...

   • The management process responsible for
     • IDENTIFYING
     • ANTICIPATING
     • SATISFYING
       • Customer Requirements profitably
         • In order to
           • Make a Profit
   • It Involves
     • FOCUSING ON
       • The needs and wants of customers
     • IDENTIFYING
       • The best method of satisfying those needs and wants
     • ORIENTING
       • The company towards the process of providing that satisfaction
     • MEETING
       • Organizational Objectives

2. Some issues that can make

   • International marketing be difficult
     • Include the
       • POLITICAL
       • CULTURAL
       • SOCIAL
         • Situations experienced in different countries
       • TECHNOLOGICAL
       • ECONOMIC

3. Consists of

   • Four Stages
     • Analysis
       • That involves collecting
         • Qualitative and Quantitative data
           • about
             • The products and potential markets
       • Is generated by
         • conducting
           • Extensive market research
             • using
               • Surveys
               • Audits
               • Observations
     • Planning
       • involves
         • Creating strategies
           • that
             • can be implement to
               • Achieve results in a target market
       • It is important to
         • consider
           • Short term strategies
           • Long term goals
     • Implementation
       • It depends
         • on the work done in
           • The previous stages
       • based on
         • Realistic
         • Well thought out
           • PLANS
         • Based on analysis
     • CONTROL
       • The companies must be able to
         • monitor and control
           • the performance of the product in the market
       • it is important to
         • be aware of
           • changing market conditions
           • The competitors
             • to
               • adjust marketing strategies
           • The customers

4. PHASES

   • 1. No direct foreign marketing
     • There is not
       • Active cultivation
         • of
           • Customers
             • Outside national boundaries
   • 2. Infrequent foreign marketing
     • Temporary surpluses
       • caused by
         • variations in production levels
           • May result in
             • infrequent marketing overseas
   • 3. Global marketing
     • Companies treat the world
       • as
         • as their market
   • 4. Changes in International orientation
     • this occurs when
       • A company relies on
         • FOREIGN MARKETS
           • to
             • Absolve prominent production
   • 5. Multinational corporations MNC’s
     • Have to respond
       • to
         • organization environments
           • they are
             • Embedded in the exted
               • and
                 • They can differ significantly between the affiliated entities

5. Three principal international economic institutions

   • International bank of reconstruction and development
   • The general agreement on tariffs and trade (GATT)
   • International trade organization (ITO)