Mapa mental
Consumer attitudes
Conteúdo do mapa
Consumer attitudes
Predispositions assimilated by individuals to react favorably or unfavorably to a product, service or brand.
Beliefs
Affections
Behavioral intention
Attitude-Behavior Consistency
- Ability
- Competing demands for resources
- Social influence
Attitude Change Strategies
- Changing affect
- Changing behavior
- Changing beliefs
- Change currently held beliefs
- Change the importance of beliefs
- Add beliefs
- Change ideal
Unilateral appeals versus bilateral appeals
Informações
- Descrição
- Mapa Mental sobre Consumer attitudes, criado por Diana Marquez em 22-05-2021.
- Criado por
- Diana Marquez · mai 2021
- Atualizado
- 22 mai 2021
- Visualizações
- 0
- Avaliação