Internal factors in custumers

Internal factors in custumers

1. Lifestyle

   • Refers to the place where they live
     • your socioeconomic status
     • and your specific requirements.

2. Culture

   • moral and social norms are considered
     • that delimit their behavior
     • within the community in which they operate.

3. Motivation

   • It is influenced by your biological, physiological and social needs.

4. Age

   • You have to adapt the commercial strategy
   • according to the stage in which the consumer is

5. Personality

   • must be taken into account
     • from the place where the client is
     • until the time or day you usually make your purchases.

6. Perception

   • It is the opinion that a consumer has
     • about a product or service

7. The actitudes

   • are learned
   • They assume a predisposition towards an object
     • favorable
     • unfavorable