EXTERNAL FACTORS INCONSUMER BEHAVIOR

EXTERNAL FACTORS INCONSUMER BEHAVIOR

1. it is essential to know

   • the factors that intervene and influence purchasing behavior

2. Many times customers

   • formulate their needs and wants in one way and act in another

3. These factors must be studied to analyze the

   • needs
   • desires
   • perceptions
   • preferences
   • shopping behaviors

4. The external factors that influence consumer behavior are

   • Culture
   • Social class
   • Influence of social groups

5. There are two types of components of culture in relation to marketing

   • Materials
     • refers to all the products and services that are generated and consumed
   • No materials
     • represents the way that consumers shop for and search for new and better quality products

6. Criteria most used to classify individuals into social classes

   • non-economic classes
     • type of household
     • occupation
     • level of studies.
   • Economic classification
     • greater economic resources