Mobile UX

Mobile UX

1. Users are

   • Goal orientated
   • Time conscious
   • Search dominant (google rather than typing out)
   • Locally focussed

2. Limitations

   • Small screens
   • Difficult inputs
   • Slow connection
   • Slow hardware

3. 3 Main approaches

   • Mobi sites
   • Native & web apps
   • Responsive sites

4. Principles to consider

   • Simplify
   • Reduce loading time
   • Encourage exploration
   • Give feedback - ensure clear when user performs action - visual cues & anima
   • Comm. consistently - ensure same msg & visual across all touch points
   • Predict what use wants - eg autocomplete / predictive text.

5. User testing methodologies

   • Hallway testing
     • Quick
     • Informal
   • Obs. & user labs
     • Holistic view
     • How users respond
     • Spot major issues
     • 1 participant @ time
     • Specialised labs eg 1-way mirror
   • Split testing & multivariate testing
     • A/B test - two distinct versions, same page
       • Elements changed - which better?
   • Test as early as possible, as often as possible
   • Eye tracking
     • What users look @. How gaze travel
     • Does user u/stand?
     • Follow of basic workflow
   • Surveys
     • Distr. remotely via website

6. Analyze content

   • If already exists: audit If new: content strategy
   • Consider
     • Achieve?
     • User wants/needs?
     • Unique/valuable/different?
     • Tone & language
   • Principles of creating content
     • Structure
     • Hierarchy
       • Inverted pyramid: most NB top. Headings bigger etc.
     • Relevance
       • To user & purpose

7. Other NB considerations

   • Sitemap: arrange pages acc.2 results of user testing, insight & IA structure
   • Wireframes: low / high fidelity, arrange page layout
   • Prototype: set up & interact
   • CTA - clickability (call to action)
   • Forms - gather data
   • Navigation
   • Visual