Research Instruments

Research Instruments

1. content anallysis

   • focus
   • qualitative and quantitative
   • 1. identify the topic of your research
   • 2. establish content categiries
   • 3. test the categories generated
   • 4. collect data
   • 5. analyse content of data and provide results

2. Questionnaires

   • get information
     • Efficient and effective

3. interviews

   • in an investigation
     • controlled
       • amounts of data
   • come in
   • 1. draft the interview
   • 2. pilot your questions
   • 3. select your interviewees
   • 4
   • 5

4. observation

   • provide illustrative examples from our own experience of conducting observational researc
   • two alternative approaches to recording and analysing your data: a structured approach

5. researching the things people say and do

   • processes involved in the collection, description and analysis of video data
   • introduce the video-camera as a rearch instrument in its own right

6. focus groups

   • Are not that efficient in terms of coverage of a partucular topic. Commonly, when discussing sometthing in a focus group
   • group interview led by a moderator through a topic script or interview

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