Five Reasons To Implement E-commerce Strategy

Five Reasons To Implement E-commerce Strategy

1. It has multiple benefits in the short and long term, the main ones, reduce costs, increase sales, reduce inventory, speed up transactions

2. E-commerce Growth n Colombia

   • Online purchases grew 16%
   • Smartphones Growth 23%
   • It mproved Internet penetration

3. Consumer Behavior

   • Opinions of others and in general the Information posted on the net, before making a decision.
   • The "social" content have more influence on the purchase decision.

4. Promote Your Products Increase Your Sales

   • The bests Results are given to the integration of operations online with the physical stores.
     • 1) Calls for clear, simple and visible action.
       • 2) Striking images and "real" testimonials.
         • 3) Purchase process is simple
           • 4)Share your social networking experience
             • 5)Guarantee the satisfaction and reward

5. Impact To Their Customers + Loyalty

   • Good customer service increases confidence.
     • After
       • Communicate what is the status of the order, attention for guarantees.
         • Send them a satisfaction survey

6. Measurement

   • 1. Ask objectives and establish key indicators.
   • 2. Perform measurements with discipline and regularity   established