Millennials

Millennials

1. Millennials are the generation members born in 1980 and celebrating their 34th birthday this year

   • Millennials own smartphones at rates exceeding every other generation
     • Those that embrace the demands of this generation have the opportunity to build loyal brand advocates for years to come.

2. The most diverse generation

   • In fact, among those who are adults today, barely half (55 percent) are non-Hispanic and white meaning the remaining 45 percent are racial or ethnic minorities
     • Marketers should worry less about offending or shocking Millennials if they break from traditional imagery and run campaigns embodying messages of inclusiveness and diversity, either overtly or passively

3. Lifestyle

   • Millennials are at a point in their life when big things start to happen, such as graduating from college, landing a first job, buying a home, getting married and having kids

4. Values and motivations

   • Millennials are less likely to be religious than any other generation and fully a quarter of Millennials have no religious preference
     • Millennials are optimistic about their personal economic future. They are less likely than any other generation to say that it is important that a company acts ethically
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5. Connectivity and Technology

   • Millennials are true digital natives having grown up in the age of the Internet and mobile phones, which means they see both as normal and ordinary and a natural part of the way things work
     • Seventy-seven percent of all Millennials and 83 percent of Millennial cell phone owners have a smartphone today

6. Money and Finance

   • Millennial employment levels and earnings are so much less than average

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