QUESTIONNAIRES

QUESTIONNAIRES

1. DEFINITION

   • Consists of a set of questions or other types of prompts that aims to collect information from a respondent.
   • A research questionnaire is typically a mix of close-ended questions and open-ended questions.

2. TYPES

   • The mail survey
     • It is, by far, the most common questionnaire type. This instrument is addressed to respondents and delivered by mail, and can be an efficient way of collecting large amounts of data.
   • The group-administered
     • It is a useful instrument for collecting data from a sample of respondents who can naturally be brought together for the purpose.
   • The household drop-off survey
     • Using this approach, the researcher delivers the questionnaire by hand to a member of an identified household for collection at some later date.

3. ISSUES

   • Incorrect Feedback
     • One of the biggest challenges marketers face when conducting surveys is that respondents give dishonest answers.
   • Reluctance Towards Sensitive Topics
     • Surveys or questionnaires that include questions about income, voting, sexual behaviors, drug abuse, etc. are generally considered sensitive. The response rate of such questionnaires is nearly low.
   • Ignorance of Questions
     • In questionnaires, there are high chances that respondents may ignore certain questions or don’t feel them important enough to give answers.

4. DATA ANALYSIS

   • Most questionnaires require respondents to register replies to questions by ticking boxes, completing statements, or by providing written replies according to the question type.
   • Answers or responses are coded by the researcher or those responsible for developing the questionnaire.
     • This allows the data from questionnaires to be gathered quickly and then presented in a form more useable for subsequent analysis.

5. USES

   • Evaluation
   • The diagnosis of knowledge
   • Self-assessment
   • Do research on a topic
   • Guide teamwork
   • Retrieve information

6. LIMITATIONS

   • The information obtained is superficial
   • Apparent uniformity caused by the non-understanding of the questions proposed to the respondents.
   • The percentage of unanswered questions is high on many occasions.

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